You’re optimizing for growth. You need ecom tactics that actually work. Not mushy strategies.

Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.

Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.

Subscribe free and get your next growth unlock delivered weekly.

Sign up for free

You opened your notes app to write down one thing. You saw the last three things you wrote down, none of which you did, and then you forgot the one thing.

Same.

I stopped trusting my brain to hold the list about four years ago, right around the time my to-do system became a collection of sticky notes, Slack messages to myself, and one recurring reminder that said "deal with the other reminders." Which is not a system. That's a paper trail of small defeats.

Then I found the Bullet Journal Method.

Ryder Carroll designed it for someone with ADHD. He didn't build a system and then retrofit it for scattered brains later. He built it because his own brain was scattered, and every other system assumed a level of executive function he didn't have on a Tuesday afternoon.

That matters. Most productivity tools are built by people whose brains work in straight lines and then handed to the rest of us with a shrug. The Bullet Journal was built from the inside.

The core idea is embarrassingly simple: rapid logging. You don't organize before you write. You just write it down, one line, a bullet, and move on. Later, you migrate what matters forward. The key is that nothing disappears into a folder you'll never open again. It either gets done, gets moved, or gets crossed out on purpose.

I wrote a full step-by-step guide if you want the walkthrough (including the version I use that strips out the Instagram-ified spreads and keeps it to about 3 minutes a day).

I read the book after I'd already been using the method for a year. I thought I knew it.

I didn't.

The book isn't a manual. It's a philosophy of attention wrapped in a notebook. Carroll spends as much time on why we lose track of things as he does on what to do about it. The chapters on intention and reflection are the part most people skip because they're not a layout. They're the part that makes the layouts actually work.

The Kindle edition of The Bullet Journal Method is $2.99 right now. That's the lowest price it's hit in the last 30 days, and given how Kindle deals work, it won't sit there long.

Grab the book here.

If you want a notebook to go with it, the official Bullet Journal store has a 10% discount for readers here.

That's the whole thing. A book, a notebook, a pen. The system runs on paper because paper doesn't buzz.

Which system has actually stuck with you — the one you keep coming back to even after trying the shiny new thing? Hit reply. I read everyone, and I'm genuinely curious.

The Daily Refill goes out each weekday-ish. I write it on Beehiiv because it stayed out of my way on the days I had nothing left to give a complicated tool.

Take care of yourselves,
Matt

P.S. If you want the full breakdown before you buy, here's my Bullet Journal starter guide.

P.S. If you enjoyed this, and would like further insights, be sure to check out my parent newsletter, Mitten Dad Minute, where I deep dive once a week into the topics that matter most to you.

If you’re struggling with getting your email inbox under control, you might also enjoy my free guide here.

If you’re struggling with how to be more authentic in your online content, I have a quick, free PDF that can help with that.